Resume’
09/09 to Current – Free-Lance and Contract Internet Marketer
Current clients include Aquatic Eco-Systems, Inc. , Elegance Hair Salon and XIM Solutions
-Strategy, set-up, engagement, project management, monitoring and reporting of all Internet Marketing campaigns.
-Set Goals, Actions and Impacts for Interactive strategies and Social Media Marketing campaigns.
-Represent proper branding, market services, generate leads and engage with customers on satisfying customer care needs via Social Networking sites.
-Review current websites for navigation, content and design changes to optimize for Search Engines and increased Usability.
-Keyword Research, Maintenance and Purchasing of Google Adwords
-Monitor and Report all Internet Marketing efforts via Google Analytics.
-Content changes via Dreamweaver or various CMS systems.
-11/13/09 Guest Blog Article Written for ScrapbookUpdate.com - “Social Media and the Scrapbook Store”
8/2006 to 10/2008 Wyndham Vacation Resorts, Orlando, FL
Internet Marketing/Content Manager
-Update content and pricing across multiple websites for Wyndham Vacation Resorts and WorldMark by Wyndham utilizing HTML programming, Dreamweaver CS3 and various Content Management Systems such as Ektron, WordPress and Documentum.
-Review current websites for SEO, suggest improvements for Navigation, Usability and Redesign and provide process improvements for a better user experience and higher sales revenue.
-Coordinate Programming and Design Development integration with copy components.
-Assign Developer and Design tasks via SharePoint and assist team members with staying in scope and meeting and exceeding deadlines.
Develop Site Map, Navigation and Usability for development of new websites.
-Online Web Product development of Vacation Packages and ensure all Legal and Brand requirements have been achieved to market across various company websites.
-Project Management and assist in development and launch of new Travel Online booking engine.
-Liaison between eCommerce and Call Center to help achieve eCommerce goals and develop incentive plans to achieve sales goals which resulted in 27% increase in sales and a revenue of $14 Million in Timeshare sales.
-Utilize Social Media such as Corporate Blog and Facebook to market travel products. Development of Link Strategy for WordsofWyndham.com corporate blog through Wyndham and Worldmark by Wyndham timeshare owners.
08/2004 to 8/2006 Bright House Networks, Maitland, FL
Senior Manager – Internet Marketing
-Responsible for annual Web Marketing budget and invoices which resulted in an online marketing budget increase of $100,000 annually to $800,000 annually.
-Online Marketing Efforts in the first year resulted in a 34% YOY increase in Online Ordering Sales. Redesign and Online Marketing resulted in a 252% increase in the first 6 months of second year and resulted in a total of $1.2 Million in sales during my position at Bright House.
-Develop, maintain, buy and execute Online Media Plans, as well as report and work with Web Marketing Supervisor to analyze results and make recommendations for future Online Media buys and obtain Senior Staff sign-off.
-Oversaw and Coached Web Marketing Supervisor in all aspects of eMarketing and analysis.
-Oversaw Search Agency in all aspects of Pay per Click and Search Engine Optimization.
-Worked with Group Sr. Director as well as Programmers and Designers on the development, user testing and QA of full site redesign of cfl.mybrighthouse.com.
-Responsible for development, editing and managing content on cfl.mybrighthouse.com utilizing the Ektron Content Management System and basic html programming skills.
-Project Management of all web projects and change controls including new project launches, technical guides, customer service and monthly updates on cfl.mybrighthouse.com.
-Work with Training Dept. and Customer Care in developing training materials for sales staff.
Plan, partner and test new Online Billing upgrades with Information Systems department.
12/2001 to 07/2004 Free-Lance Internet Contractor, Orlando, FL
Clients include StolenHalo.com, Tropicana (Pepsi Foods) via MoMedia, Marriott Vacation Club, ORMC Foundation, VerticalNet and Dr. Sandra Frutchey.
-Assist Developers’ Web customers in Marketing initiatives and website content development for SEO, e-Commerce, Copywriting and Project Management duties.
-Develop database for Sweepstakes Marketing program.
-Assist in selling of web domain and various other duties.
6/2000 to 11/2001 Bernard Hodes Group Recruitment Advertising Agency, (Telecommute), Maitland, FL
E-Solutions Project Manager
-Write, edit, proof and insure copy and graphics met and exceeded clients’ expectations.
-Identified project scope, maintained project logs, prioritized, scheduled and worked with eSolutions development team to achieve deadlines and milestones on website development and ongoing changes.
-All aspects of Internet media planning development, presentation and analysis of Online Marketing Plans for Human Resources clients. Ongoing adjustment of web initiatives for increasing web traffic.
-Contract negotiation and buying of Hodes IQ and Internet media via outside vendors.
University of Central Florida Orlando, FL, Bachelor of Science, August 1998
Major: Liberal Studies, Minor: Criminal Justice
