Resume

WORK EXPERIENCE:

11/2011 to 2/2012– Business Analyst (Contractor)
Universal Orlando
Apex, 11486 Corporate Boulevard Suite 100 Orlando, FL 32817

•Research of current eCommerce processes and Interview Stakeholders and Subject Matter Experts.
•Development of requirements for ticketing, dynamic packaging and propose process improvements.
•Write project plan via Microsoft Project, design package path user flows via Microsoft Visio and write eCommerce business requirements.
•Setup, track and update project files via the Project Management Sharepoint site.
•Assisted with Quality Assurance testing and resolving outstanding issues tracking.

07/10 to 6/10 – Internet Marketing and Project Manager
Aquatic Eco-Systems, Inc. / Aquatic Habitats

•Implementation, ongoing maintenance, adjustment and monitoring of all Online Marketing programs for 9,000 sku ecommerce website to achieve highest Return on Investment.
•Oversee Web Development and project management of all web development requests to stay within timeline and meet and exceed deadlines.
•Worked with various vendors such as Thanx Media and My Buys to implement Search and Product Recommendation web features.
•Worked on RFP’s from various vendors to present to stakeholders for website redesign and development.
•Research, prepare RFP’s, SOW’s for website development, hosting & vendor implementation.
•Maintain and track all online ad spending as well as Web Development budget.
•Research, purchase and renew web domains and SSL Certificates.
•Responsible for Google Adwords (PPC) program, SEO, Media Planning and Buying (Banners, sponsorships), emails (via What Counts) and Social Media strategy and implementation (Facebook, Twitter and Linked In) for family of companies.
•Build monthly web reports and dashboard for AquaticEco.com and AquaticHabitats.com.
•Analyze Internet marketing results via Google Analytics and adjust for best performance.
•Suggestions for improvement to all company websites to improve usability for the best customer experience and higher sales.
•Able to increase online revenue 8.8% YOY during a recessionary period for AquaticEco.com.

09/09 to 6/10 – Free-Lance and Contract Internet Marketer
Clients included Aquatic Eco-Systems, Inc., Elegance Hair Salon, Xtreme Innovation Marketing and WDPro

•Strategy, set-up, engagement, project management, monitoring, & reporting of all Internet Marketing campaigns including Social Media, Facebook Ads, PPC & SEO programs.
•Review websites for navigation, content and design changes to optimize for Search Engines and increased Usability.
•Write and update Online Content.
•Monitor, Benchmark and Report all Internet Marketing efforts via Google Analytics.

11/2009 – ScrapbookUpdate.com

•Guest Blog Article on “Social Media and The Scrapbook Store”. How a Small Business can get started with Social Media and Marketing their business and/or online store.

8/2006 to 10/2008 – Internet Marketing and Content Manager
Wyndham Vacation Resorts, 8247 SouthPark Circle Orlando, FL 32819

•Review current websites for SEO, suggest improvements for Navigation, Usability and Redesign and provide process improvements for usability and higher sales revenue via online booking engine.
•Assign Developer and Design tasks via SharePoint and Project Management of team members and projects to stay in scope and meet deadlines.
•Liaison between eCommerce and Call Center to help achieve eCommerce goals and develop incentive plans to achieve sales goals which resulted in 27% increase in sales and a revenue of $14 Million in Timeshare sales.
•Utilize Social Media such as Corporate Blog and Facebook to market travel products. Development of Link Strategy for WordsofWyndham.com corporate blog through Wyndham and Worldmark by Wyndham timeshare owners.
•Assist in coordination and evaluation of Usability Studies to produce optimal user experiences.
•Online Web Product development of Vacation Packages and ensure all Legal and Brand requirements have been achieved to market across various company websites.
•Coordinate Programming, Data and Design Development integration with copy components.
•Responsible for creation, editing and monitoring of Worldmark owner monthly email.
•Update content and pricing across multiple websites for Wyndham Vacation Resorts and WorldMark by Wyndham utilizing HTML programming, Dreamweaver CS3 and Documentum Content Management System.

08/2004 to 8/2006 Bright House Networks – 2251 Lake Lucien Blvd. Maitland, FL 32751
Senior Manager – Web Marketing

•Worked with Corporate, Executive Central Florida Staff, Information Systems, Sales, Advertising as well as Programmers and Designers on the initial user requirements, development, user testing and QA of full site redesign of CFL.MyBrighthouse.com and implementation of Content Management System Ektron.
•Responsible for annual Web Marketing budget and invoices which resulted in an online marketing budget increase of $100,000 annually to $800,000 annually.
•Online Marketing Efforts in the first year resulted in a 34% YOY increase in Online Ordering Sales. Redesign and Online Marketing resulted in a 252% increase in the first 6 months of second year and resulted in a total of $1.2 Million in sales during my position at Bright House.
•Develop, maintain, buy and execute Online Media Plans, Optimize site content for SEO and oversaw search agency for Pay per Click Advertising.
•Utilize Webtrends for Web reporting and coach Web Marketing Supervisor to analyze results and make recommendations for future Online Media buys and obtain Senior Staff sign-off.
•Project Management of all web projects and change controls including new project launches, technical guides, customer service and monthly updates on cfl.mybrighthouse.com.
•Work with Training Dept. and Customer Care in developing web training materials for sales staff.
•Plan, partner and test new Online Billing upgrades with Information Systems department.
•Production of development, editing and managing content on cfl.mybrighthouse.com utilizing the Ektron Content Management System and HTML programming skills.

Education:
University of Central Florida Orlando, FL, Bachelor of Science, August 1998
Major: Liberal Studies (areas of concentration: Business and Communications) Minor: Criminal Justice